Customer Identity Management
Voice of the Customer, or Net Promoter® Score, requires the ability to identify the customer, probably not as a person, but as a member of some customer segment, with a role in a particular situation.
Customer Identity Management describes the management of individual identifiers, their authentication, authorization, and permissions at different customer touch-points, within or across information and customer communication system and enterprise boundaries, with the goal of increasing security and productivity while decreasing cost, downtime, and repetitive tasks. The ultimate goal is never to have asking a customer who he or she is.
Euro Project Office has expertise through Net Promoter Surveys, internal sales process engineering, and Salesforce.com to help setting up customer identity management throughout your enterprise, web site, web shop, at all other customer touch-points, be it through phone, e-Mail, chat, social media, or else.