Running towards the market blindly usually ends in a disaster. Thus, why not ask customers before you realize that customers don’t ask you anymore? It’s simple; but most survey methods are useless, simply because sending a 40-question sheet to existing customers will not tell you anything, except it strengthens your already wrong beliefs.
Net Promoter® Score surveys are different: you ask only one, ultimate question, and let the customer talk to you. It saves your and their time but gives you much more insight what your future customers will buy. It only requires that you’re listening to your customers.
Euro Project Office provides you with complete survey solutions including verbatim analysis using the Eigenvector Method. It means that you learn what customers really want, even for customers who aren’t able to state requirements clearly. Just ask us how it works